Muna 2007, American Oxford Dictionary yakaona imba iyi sezwi regore. Kutaura, izwi rinogona kushandurwa se "nzvimbo". Iyo tsanangudzo duramazwi ingadai yakapa tsananguro yakadaro: mushayi munhu munhu anonyanya kudya michero yemunharaunda yega, uye yakakura yega, izvo zvinoreva, zvakasikwa sezvinobvira, nzira. Izvo zvose zvakatanga nemuedzo unofadza: Vatori venhau veCanada Alice Smith naJB McKinon vakaedza kudya imwe chete "yezvokudya zvezhizha" imwe yezhizha: vaitsvaka mahowa, vakaita vewaini maapuro nema rosehips, akabatwa nehove. Kudzokera kuVancouver, vakaedza kuongorora pane zvavanoziva kana zvichiita kuti vadye nenzira imwe chete mumaguta makuru? Kuedza kutsvaga mhedzisiro yezvigadzirwa zvakapa migumisiro inotyisa. Icho chinopera kuti michero nemiriwo, iyo inowanzowanzo kumaodzanyemba kweCanada, inonyanya kutengeswa, uye mazana emarita efurairi anodiwa kuti aununure. Ndiyo apo pfungwa ye "kudya kwemazana zana" yakaberekerwa: Alice naJB vakasarudza kudya kwegore chete izvo zvinokura uye zvinobudiswa mukati memharaira yemakiromita zana kubva kumba kwavo. Izvi zvakaratidza kuva muedzo wakaoma: Ndaifanira kuongorora zvakare kudya kwangu uye kutarisa michina yakaenderana nemugariro. Vanyori venhau vakatsvaga mabhuku ekugadzira akabatanidzwa uye akabudiswa mberi kweHondo Yenyika Yechipiri, vaifamba vachipoteredza munharaunda vachitsvaga varimi vasina kushanda maererano nemitemo yemabhizimusi makuru. Uye "kudya kwemazana zana" kubva pakutsvaga nemitemo yakanyorwa yakashandurwa kuva hupenyu hwehupenyu, iyo zviuru zvevanhu vari pasi pano vanofadzwa nemufaro.
Imwe inogona kushevedza zvekudya zvekugadzirwa kwezvinhu zviripo zvinopesana nekudyidzana kwepasi pose, kurudzira kudzokera kuhupenyu hwemadzitateguru. Asi izvi hazvisi chokwadi zvachose. Majoka ezvokudya zana-miriyoni akasiyana zvachose nevaya vanoda kugara munyika ine miganhu yakasvibiswa, kureba hazvibatsiri, uye zvipfeko zvenyika zvinotsiviwa nemhando dzemhando dzemhando. Asi ivo, zvakare, vanoita basa ravo mukudyidzana kwenyika yose: vanhu vanobatana nekupikisana nechinetso chepasi rese - dambudziko rezvisikwa. Plastiki inogona kuchinja zvakare, kushandiswa kwemarara, hurikura pasina zvipembenene uye zvigadzirwa zvisina kuchengetedza zvese zvinosanganiswa zveketani imwechete. Uye musha wacho unopindirana mumutungamiri eco senzira yakakwana, nokuti yakabva pane pfungwa yakakurumbira yekusingaperi, isingachinji. Mumapurani, shoko iri rinotsanangura dzimba dzinogona kuunza simba uye kuunganidza mvura yemvura kuti ive nechinangwa chakachena. Muchirevo che "patronage", inviolability ndiko kumutswa kwemapurazi maduku uye kudzorerwa kwezvakawanda zvekudya zviketani. Uye sechigumisiro - kugadzikana kwezvinhu zviduku zvisingagoni kuchengetedza Nyika yezvizvarwa zveramangwana.
Panguva imwecheteyo, mubvunzo unomuka: hausiwo wakazara here? Mushure mezvose, vatendeuki vatsva vanofanira kurasa tsika dzakadai sekuti, semuenzaniso, kofi kana jisi rearangi. Chiitiko chinoratidza: kana iwe uchida chaizvo, zvose zvichazobuda. Semuenzaniso, munharaunda yeguta rekushanda kweGoogle muSilicon Valley mune zvivako 11 zvekudya. Mumwe wavo - Cafe 150 - inoshandisa ndiro yakagadzirirwa chete kubva kune zvigadzirwa zvemunharaunda. "Kusiyana nevatori venguva dzose vanoshumira ndiro imwechete zuva rimwe nerimwe (vanoziva chaizvo uye kuti mupi wezvokupa achavaunza sei), ndinoshanda nemaitiro ekutanga-mafashoni," anodaro Nathan Keller, chef de cafe, "saka mhuka yangu iyo cafe iri kuchinja zuva rega rega - zvose zvinoenderana nezvandichazotenga mumusika mangwanani. " Zvisinei, mubiki anosimbisa: Cafe 150 yaiva nerombo pamwe nenzvimbo - muCentral California, mapurazi mazhinji, maungatenga zvigungwa zvekudya. Mune imwe nzvimbo, nzira yakadai yaizova yakaoma kuita. Nokuda kwechikonzero ichocho, muterevhiti weTV yemuenzaniso wekudyidzana uye mutambi wemifananidzo Dasha Malakhova akaramba chirevo che "organic" chekudyira, icho chaanoronga kuzarura muKiev: "Takanzwa kuti Europe inopenga muhupenyu, asi hatizivi kuti chii. Mushure mezvose, "imba" haisati yakakwana ne "organic", uye maapuro akatengwa kubva kuna mbuya ane ruzivo angangodaro akaputirwa nemakemikari ane chepfu, asingagamuchirwi nemiti yezvinhu. " Uye, zviri pachena, iri pamukana wekukurukurirana, kuwedzera denderedzwa yevanhu vanoziva uye vanhu vane pfungwa dzakadai kwete munyika ye virusi yeInternet uye e-mail, asi kurarama kunowanikwa mukududzirwa kweimba. Nokuti kuvimba nekuziva kuti izvi zvakatengwa uye karoti iyi inogona kuita kuti humwe hupenyu hwehumwe huve nani hunokosha pane kugadzirisa zvinetso zvepakati pezvakatipoteredza.