Nhoroondo yemagazini "Burda"

Enne Burda akakwanisa kuchinja imba shomanana yekudhinda munyika inonyanya kuzivikanwa uye yepamusoro-soro yemabhizimisi ane kambani, iyo inobudisa zvayo mazana maviri mabhuku munyika makumi maviri nematanhatu pasi rose. Mukuwedzera kune zvose zviri pamapfudzi eEne anonyora nyaya chaiyo yekusikwa kweMagazini Burda, iyo yakabatsira mukadzi kutarisa nyika yefashoni uye maitiro zvakasiyana nemaziso.

Nyaya yehupenyu hwaAnn Burda

Taura nyaya yekusika kwemagazini "Burda", asi kwete kureva "amai" vayo Anne Burda - saka usataura chinhu zvachose. Anna Magdalena Limminger, uyowo anonzi Anne Burda, akaberekwa musi waJuly 28, 1909 mune rimwe duku reGermany rinonzi Offenburg. Zita iro Anna akapinda munhoroondo yepasi rose yakatanga muhucheche hwake - ndiye akanga akadanwa nevabereki vake nokuti aifarira zvikuru kuimba rwiyo rwevana, rwainzi "Annchen kubva kuTrau". Mushure mokunge apedza chikoro, uye shure kwekuchikoro chikoro, musikana akaroora Franz Burda. Kubva pamari yehupenyu-huri, mhuri ichangobva kugadzirwa yakanga ine doctorate munhau uye imba duku yekudhinda mabhuku. Asi Annie haana kufarira kugara munzvimbo imwe uye kugutsikana neicho. Nguva dzose aive nekunaka kwakanaka uye ainyatsozivikanwa mumafashoni. Ndokusaka Annie aigara achiita seHollywood. Chirongwa chake chikuru panguva iyoyo chaiva chokuti: "Kana iwe usingabvumiri mari yako kupfeka kubva kuDior, nete neshinda, kuravira nekufungidzira zvechokwadi zvichakubatsira iwe kutarisa fashoni nekunyanya ...". Uye kunyange kupa mudzimai wake vanakomana vatatu, mukadzi wacho haana kumbochinja maitiro ake akanaka uye chimiro.

Nhoroondo yemagazini

Pazera remakore makumi mana, Enne Burda akasarudza kuzviona kwete semukadzi chete, asiwo semukadzi akabudirira. Uye pane imwe nzvimbo, aive achikurudzirwa nehanya neshamwari dzake, avo vakashinga kusunungura mukadzi pamusoro pekuti anotarisira sei kutarisa kwakanaka uye kupfeka. Kare muna 1949, Enne akatungamira pakuparidzira murume wake mumaoko avo. Nheyo yekutanga yekusika "mwana" wake mutsva ndiko kushandiswa kwete mabhuku, asi magazini. Uye iyo yekutanga magazini, iyo yakaona chiedza kubva pasi pemichina yekushanda yeimba yekudhinda Enne Burda, yaiva yemagazini pasi pezita rimwe chete, "Burda Modern". Izvo zvaive nekubatsirwa kwemagazini iyi kuti Enne akasarudza kupindura mibvunzo yose inotambudza shamwari dzake.

Icho chirevo chekubudisa mabhuku evakadzi, umo maitiro emasikirwo emakumbo emadzimai akaisvonaka akaiswa, akazova bhizinesi rinobatsira zvikuru rakaunza mari yakanaka kwazvo. Kuparadzirwa kwekutanga kopi yekunyorwa kwevakadzi kwakange kune mazana zana. Asi mumakore anoda kusvika gumi nemashanu izvi kuparadzirwa muGermany chete kwasvika mamiriyoni emakopi. Iyo magazini "Burda" yava chipo chaicho chepabonde rakanaka pasi rese. Izvo ndezvekusikwa kwemagazini iyi vakadzi vakadzidza, kuburikidza nemuenzaniso weEne asina kufanira, nemaoko avo pachavo kuti vazvigadzirire magirazi anoshamisika akasimbisa mufananidzo wavo. Asi munyori wemagazini haana kumira zvachose akawana uye nguva dzose akavandudza bhuku rake. Mune maguta akadai seNew York neManhattan, Burda yakazarura mabhizinesi maduku, maakagadzirira kuti akodzere mitero yezvokupfeka zvaaipa kuvadzidzi vake. "Fashoni" yakadaro "yakave nokubudirira kukuru, iyo yakazoitawo kuti zviwedzere kuwedzera kwekuyera kwebhuku racho pachako. Chinangwa chikuru chaAlin chaiva kufadza vose vaverengi. Nokudaro, akatenda zvakasimba kuti kushandiswa kwemavara ezvokugadzirwa kwakasarudzwa kunofanira kunge kune nzvimbo yekutanga. Nenzira iyo, pasinei nokuti Burda aigona kutotenga chero chinhu, haana kurega kuzvipfekedza nemapfekete uye mafashoni ayo akazvigadzirisa uye ane mienzaniso yaakaisa pamapeji emagazini yake.

Mushure mechinguva, magazini yeBurda Modern yakaguma kuva mongova magazini uye yakawana humwe chinhu chekuwedzera kwenyika. Munyika yose, mabhuku akazarurirwa, apo kunyanya vaverengi vaigona kutenga micheka ivo pachavo, izvo zvaive zvakakosha kune mamwe maitiro ekugadzirisa. Uyewo pano iwe unogona kutenga zvinhu zvakasiyana-siyana uye kunyange zvinyorwa zvekare zvemagazini pachayo.

Kuwedzera kwemiganhu yekudhinda imba "Burda"

Mushure mokusikwa kwemagazini uye kubvumirwa kwayo pasi pose, imba duku yekudhinda mhuri yemhuri yeBurda zvishoma nezvishoma yakawana nzvimbo yeimba huru yekudhinda iyo yakataurwa pamusoro penyika yose. Pamusoro pemagazini yeBurda Modern, nyika yakaona imwe magazini, "brainchild" yeBurda, inonzi "Burda mhirizhonga." Iyi shanduro yakanga yakazvipira zvakakwana pakubika uye zvayo. Asi nyaya yekusika magwaro anonzi Burda haina kuguma ipapo uye mabhuku ezvinyorwa anonzi Anna, Karina naVerena vakawedzerwa ku "maitiro avo anonyatsonaka". Iri raiva bhuku rakawedzerwa rekugadzira, pamwe nekugadzira maoko avo Krisimasi yemiti yekushongedza, matoyi nemadhora. Uyewo pamapeji emagazini aya unogona kuwana mazano pamusoro pekushongedza, kushandiswa kwebasa, urongwa hweimba, munda, bindu. Magazini aya akanga asina chinangwa chekuvaraidza kwevakadzi chete, asi kumhuri yose. Chinhu chinonakidza ndechokuti kunyange varume vave vatsva vanoverenga magazini akadaro.

Izvo zvakanga zvisina kuitika kuti mushure mehondo Germany Germany Enne Burda yainzi "chishamiso cheGermany chepfumi." Akaenzana nekupfuura kwaakaitwa nemagazini imwe chete, akakwanisa kusvika munyika yose, iyo yakaunza iye ne "mwana" wake mukurumbira mukuru nekubudirira. Mune nhaka yaitevera, mukadzi uyu akakwanisa kusiya mazana emazana apo "shoko rakadhindwa", mitauro makumi maviri, iyo iyo shanduro yakashandurwa, uye mamiriyoni evanhu vanoverenga uye vanoyemura bhuku racho, vakaverengwa. Enne Burda akasiya zvachose kubva mukudhinda muna 1994, achiendesa masimba ayo ose uye nhoroondo dzeBudda dzinonzi nyika kune vanakomana vake. Muna 2005, musi waNovember 2 akafa. Vakadzi munyika yose vachaonga Ann kwemakumi emakumi emakore nekuti akadzidzisa nyika kuti igare zvakanaka uye inoita kunyange mushure mekufa kwake. Mushure mezvose, imba yekudhinda "Burda" inorarama uye inobudirira kusvikira nhasi, inofadza vaverengi vayo vakanaka nemabhuku ayo anofadza yose iyo imwe magazini inonzi "Burda".