Kunyange zvazvo shamwari dzakanakisisa dzomusikana, sezvamunoziva, madhaimani, zvisinei, maScarovski makristasi anoita kuti vakwanise kukwikwidzana. Semabhizimisi emhuri, Swarovski yakatora kwete kungoita mamiriyoni kwezana remakore, asiwo kuwana mbiri yakasimba yezvigadzirwa zvake, izvo zvinokosha kune dzimwe nyika zvakadai sekuzvishongedza kwechokwadi.
Vanhu vave vachifadzwa neuchenjeri kwenguva yakareba. Sunshine pamusoro pemvura. Multicolored patches yechando. Kristari inopenya chiedza. Ivhu rinosungirirwa. Ndicho rudo rwevanhu kune zvinhu zvinoshamisa, kuti nyota yedu yakavanzika yehupenyu hwakajeka yakabatwa munguva yakakodzera neveAustria Swarovski mhuri.
Mhemberero dzavanobereka dzinovhenekera pane zvipfeko zveveredzi dzeHollywood uye vasikana vechikoro. Nzira dzavo dzakanaka dzekristini nemaketeni zvinoputika mukati mekunze kwekamuri dzemakamuri. Kuonana: kambani yakavaka bhizinesi mabhiriyoni-dollar nezvinhu zvakadai sezviduku seganda rakajeka regirazi.
Chokutanga kwaiva nekuziva-sei.
Kune makambani anoita mari kubva mumhepo. Kune avo avo, nekuda kwekubudirira kwavo, vanomanikidzwa kubudirira kutengesa kufamba. Swarovski kubva pakutanga aivimba ne teknolojia, iyo yakanga isina imwe yei, kunze kwayo.
Zvose zvakatanga muna 1892, apo Austrian Daniel Swarovski ane makore makumi matatu nemakore makumi matatu nemakore makumi matatu akaberekwa chivimbiso chake: mishonga yemagetsi inokwanisa kucheka kristini yakanyanyisa zvakakwana. Swarovski yakanga isingakonzerwi mumhizha yegirazi. Akaberekerwa muBohemia, nzvimbo yeCzechia yemazuva ano (iyo iyo Empire Austro-Hungarian), iyo yakave ichizivikanwa kwenguva refu nekuda kwegirazi, kristall uye pandare. Swarovski vakange vaine glaziers - vatenzi vairemekedzwa uye vanobudirira. Kubva kuna baba vake, avo vaiva nefekitari duku, Daniel uye vakatora zvakavanzika zvekushanda nekriststal - yezvokwadi, tsika yekunyora. Asi munhoroondo iyi murume uyu akauya nekuda kwekuti aigona kuona maonero matsva. Muna 1883, Dhanieri akashanyira International Electrical Exhibition muVienna, kwaakaroverwa nemotokari dzakasiyana siyana Edison na Siemens. Uye ndakawana pfungwa yekugadzirisa shanduro yemadzitateguru angu.
Sezvo aive nemichina yakabvumira kushandiswa kwekriststal pamusana pekutengesa, anowana vashandi vezvemari, uye nekusigirwa kwavo muna 1895, inotanga muti mumuduku muduku weTyrolean weWutens (Austria). Chikonzero chekusarudza nzvimbo iyi nderwizi: Swarovski yakavaka nzvimbo yezvigadzirisheni yemhepo yakashandiswa pairi, iyo yakapa michina yayo ine simba shoma.
Bhizimisi rakabva raenda zvakanaka - thanks kumashini ekugadzira Swarovski crystal yakanga iri nani yakaputika uye inodhura kudarika makwikwi ake. Sekuve kwemakore mashanu, mutengesi wemabhizimisi akakwanisa kuwedzera michina uye kutenga kubva kune vanobatsirana mugove wavo. Kubvira ipapo, Swarovski yave iri uye inoramba iine bhizimisi remhuri chete.
Ideal.
Zvinotaridzika kuti izvi zvinogona kudzikama. Asi Dhanieri Swarovski akanga asingagoni kugadziriswa. Pamwe chete nevanakomana vake vatatu, akashanda nesimba kuti aite kristal yakakwana, uye muna 1911 kuongororwa nemakemikari yezvinhu zvakagadzirwa uye nzira dzokucheka dzakagadzirwa korona yekukunda. Sezvaunoziva, kristini igirazi rine zvakakwirira zvekutungamirira, izvo zvinozvipa pachena, kupenya uye kutamba kwechiedza. Girazi rakajeka rine 6% inotungamirira oksijeni, inokwana kristini - 24%, uye mu Swarovski crystal yakanga iri kusvika 32%. Chakavanzika chemagetsi chekurukuru Swarovski mukuru wake-mukuru-mukuru-muzukuru achiri kuchengeta seapuro reziso rake. "Kunyatsotsvaga kutsvaka kukwana" ichiri chirevo chekambani.
Iko yakakwirira kwazvo yemakristani akawanikwa yakabvumira kambani kupinda mumusika wezvishongo zvakavimbika. Avo avo vakanga vasina mukana wekutenga mabheji chaiwo, nemaoko avo vachibvarura zvidimbu zvekristini isina kunaka, iyo yakanga iri nyore kugamuchira madhaimondi. Zvisinei, Daniel Swarovski pachake, anoremekedzwa uye achida nemhizha yake, haana kumboedza kutengesa zvigadzirwa zvake kune chimwe chinhu, zvakasiyana neaakatungamira, muchengeti uye muchengeti Georg Strasset, ane zita rainzi "rhinestone". Aizivawo kuti angaita sei kristall, asi mabwe ake akanyungudutswa pasi pekushongedzwa kwezvishongo. Asi Swarovski akaisa chinangwa chekuzvikudza - kuita kuti sangano rikoshese kristini zvakadai sezvishongo.