Umambo hukuru hwaEstee Lauder hunotangira mukamuri duku reChiputano vaviri (gare gare rakasarudzwa kushandura tsamba imwe muzita iri), apo Este akagadzira kamuti wake wekutanga. Iye zvino, chikamu chekambani yake, iyo yaisanganisira mabhizimisi akawanda (kusanganisira Clinique, Aramis, Origins, MAC naBobbie Brown), inenge inenge hafu yemusika wose weAmerica.
Vasati varoorana, Este ainzi Mentzer. Baba vake vakanga vari vekuUkraine, imba yake pedyo Chernivtsi yakapona kusvikira zvino, Este akatoshanyira nzvimbo ino, atova muhuchembera. Amai vaEste, Rosa Schotz, vaiva nemakore gumi kupfuura murume wavo, naizvozvo akazvicherechedza nekunyatsoona Este akarota kuti ave saamai vake. Mhuri yavo yairarama zvakanaka, Esta ndiye aiva muduku pane vana vanomwe.
Apo musikana uyu aiva nemakore matanhatu, baba vake, dermatologist John Scotz, vakatamira kwavari. Zvisikwa zvekubika kubika Esteri akazviedza pachake uye, akashamiswa nemigumisiro yavakaita, vakabatwa kuti vazvigadzire marangi. Gare gare, nerubatsiro rwaMuncle Este, iye acharonga maitiro ezvokutanga zvake zvekudya uye anoziva chinangwa chake. Nenzira, pasinei nekuti ivo vakagadzira zvikanda pane imwe pamba yepamusha, huwandu hwakanaka hwemaroni hwakatanga kufarira chigadzirwa ichi, kuve vatengi vekutanga mune ramambo hwekunatsa zvinonhuwira Este Lauder.
Akaroora musikana akabuda uye haana kupedza chikoro. Murume wake, Joseph Lauter, aiva munyori wenhoroondo nebasa. Akatsigira chirongwa chemudzimai wake, uye muna 1933 vaviri vacho vakapa chiziviso chekutanga pamusoro pekutengeswa kwezvimwe zvitema "Lauter Chemist" kuhofisi yefoni.
Imba yavo yakagara kwemakore mapfumbamwe, asi hukama hwemurume nomudzimai hwacho hwakasvika pakuvhiringidza uye Esta, achitora chiito, akatumira chikonzero chekurambana. Kunyange zvakadaro, muna 1942 hupenyu zvakare hwakamanikidza vakaroorana uye panguva ino vakagara mamwe makore makumi mana nerimwe chete.
Kambani yekutanga Lauder yaiva chidyo chekudya muManhattan, icho chavakashandura kufekitari duku. Panguva dzemausiku, basa raive richizara zvizere pafekitari ino - mari yakanga ichigadzirwa iyo Este inotengeswa masikati.
Kubvira pakutanga kwebhizimisi ravo yemhuri Este akasarudza kuzadzikisa mukurumbira wezvigadzirwa zvavo. Nokuti akaramba kutengesa mune pharmacy uye masitoro maduku. Este aive nechokwadi chokuti mukurumbira wechigadzirwa unotsanangurwa chaiyo nenzvimbo iyo inotengeswa. Iyi nzira yekusimudzira uye kugoverwa kwezvimwe zvinhu yaiva danho rakakosha rakasarudza mutungamiri wekusimbiswa kwekambani yose kwemakumi emakore akawanda.
Este Lauder aiva nevanakomana vaviri - Leonard naRonald, avo, semadzimai avo, Este anoshingaira nechisimba akawedzerwa kumabhizimisi emhuri. Vose vehama dzake vaida uye vairemekedza Esteri, uye akanga achivapa zvikuru.
Este akanyanya kukoshesa kunyaradzwa kweimba, saka akaedza kuitora kubasa rekambani yake, nokuti pasina nguva mahofisi evashandi vake akatanga kufanana nemahofisi eimba.
Ikambani Eté Lauder yakakura nekuwedzera. Kuti ashandise kufarira kwevatengi kumiti yavo, Este akatanga kupa zvishoma mahwende maduku ezvisikwa zvekusununguka. Vazhinji varo vakwikwidzana vakaseka pachena pfungwa iyi, asi yakashanda - vakadzi vakafara kuedza maitiro eEstee, vachiwana mazano akawanda pamusoro pezvinhu zvayo uye nokukurumidza kutengeswa kwekambani kwakawedzera zvikuru. Este akakwanisa kuverenga kuti zviito zvakadaro zvinotungamirira pakuumbwa kwerudo rwevakadzi nekuda kwechiratidzo chake, kuyemura kwechokwadi kwezvibereko, uye nekuda kweizvozvo - vakadzi vacharayira vasikana vevasikana, vachikwevera vatengi vese vatsva kumakambani. Iye zvino, neruoko rwakakosha rweEste, kugoverwa kwemasarura ehurukuro kwave chinhu chinowanzosvika kune makambani ose anonyangadza uye anozora.
Asi pasinei nekukwirira kwekutengesa kunofamba, kadhi yehwamanda yemukadzi uyu akasimba nguva dzose yakaramba yakakwirira yepamusoro yezvigadzirwa zvake. Kuti atetedze muridzi webazi rakakwirira reSass, riri paFifth Avenue, kuti atore kugoverwa kwemishonga yake, Esiteri ... akaedza kuvandudza ruvara rwemwanasikana wake. Newe maziso achiona kubudirira kweEsta yakagadzirwa zvigadzirwa, muridzi wacho akabvumirana.
Mari yekambani yakaramba ichikura. Este akapedza mari yake yose mukufambira mberi kwebhizimisi rake - akakoka vadzidzisi vane ruzivo kuti vashandire pamwe, vakazarura mabhuku ekutsvakurudza, mabhizinesi uye vakatenga mabhii emakwikwi echangobva kuitwa.
Este akasarudza kuti ave nekambani iyi pfungwa ye "Fast and Effective", achitenda kuti mukadzi haafaniri kupedza nguva yakawanda kuzvitarisira. Iri shanduro rakasangana nekusimbiswa kwakasimba kubva kumakambani, kuva kunyatsobudirira.
Nhoroondo dzeEste dzakaumbwa nenhema. Ndiani asina kunzwa pamusoro pemabasa ake ezvinyorwa apo Este akavhuna mhepo yemweya mitsva yake, achimutumidza zita rake pachena!
Imwe nzira itsva yekufamba neEste yakanga iri pfungwa yekupfeka mitsipa mumitsipa yakasununguka yesimbi. Izvo zvitsva zvaiva kutarisa kwevakadzi vanoziva zvenyika.
Este anofungisisa nemufananidzo wake, achishandisa mari yakawanda pairi. Kusvikira akwegura, akapfeka zvakajeka, achiita sarudzo mukuratidza mavara akajeka uye kutema kusina kujairika. Mukuwedzera, mukadzi uyu anoshanda aigara achibva kuAmerica kuenda kuEurope, kugadzirisa nyaya dzekambani.
Mumakore makumi mashanu, Estee Lauder akatora nzvimbo yechitatu mumusika weU.S., shure kwezvinhu zvakadai seElzabeth Arden naHelena Rubinstein. Este akaita zvose zvaikwanisika kuti ave nechokwadi chekuti brand yake yaibatanidzwa nevatengi vane unhu hwakanaka, hunhu uye sophistication. Saka kambani duku yemhuri yakatanga kuchinja muumambo chaihwo. Umambo hukuru hwaEste Lauder.
Akakwanisa kusimudzira zvinhu zvake kunyange kumusika weSoviet Union: mumakore makumi masere ayo michina yakaonekwa pamisika yeLeningrad, Kiev neMoscow.
Kubudirira kwakadaro kwebhizimisi rake Este akatsanangura kutenda kwake kusingazununguki mune zvigadzirwa.
Kubva pane zvakaitika Esteri akatevera mushure mekufa kwemurume wake, atove akwegura kwazvo. Mwanakomana wake wedangwe Leonard aive akasarudzwa CEO wekambani. Gare gare, nyaya yacho yakaenda kumuzukuru wevakiki - William Lauder. Akatotaura nezvezvirongwa zvake zvekambani yekambani pamusika: zvakasarudzwa kutora chikoro kune vatengi vechidiki. Mukuwedzera, William achazosiya chirongwa che "kushandiswa" kwezvinhu zviduku uye, achisiya munguva yakapfuura shanduro huru yagogo, kupinda mumusika wezvigadzirwa zvemhando. Zvakanaka, nguva icharatidza zvichazoitika mune izvi.