Adidas ishizha guru reIndaneti rinoshushikana rinoshandiswa mukugadzirwa kwemitambo, shangu nemidziyo. Panguva ino, mutungamiriri mukuru weiyo chiziviso ndiye Herbert Heiner. Pasi peutungamiri hwake, kambani inoshanda uye inofadza vateveri vayo nemitsva yakawanda yezvokupfeka zvemutambo uye zvese zvevarume nevakadzi. Ngatitangei zvino tibata pamavambo uye nhoroondo yezvisikwa zvechiratidzo Adidas.
Nhau yeAddas.
Nhoroondo yebhizimisi Adidas inotanga kudzoka shure muna 1920. Gore rino, mumwe munyoro uye asingazivikanwi kune mumwe munhu panguva iyoyo mubiki ainzi Adi Dassler kubva kuguta reGermany reHerzogenaurach, ari muchengeti wemutambo, akazviitira shangu dzake dzekutamba bhora. Yake yekutanga yemitambo yemitambo yakaitwa naye iye oga noruoko, uye kwaari kwaari zvigaro zvakasimbiswa neshamwari yakanga ine pfuma yake. Mushure mechinguva, Adi Dassler akabudisa mutsara wose wezvimedu, izvo zvakatengeswa zvakanaka. Nyaya iyo Dassler akacheka shangu dzake dzakatorwa kubva mabheti akare uye akaparara, mabhoti uye yunifomu yejasi.
Muna 1923, mushure mekunge vabatana nehama yake Rudolf Adi, Dassler akakodha nzvimbo yekutanga yekutanga nechinangwa chokugadzira shangu dzake ipapo. Uye kare muna 1925 hama dzakanyoresa chikwama chavo cheshangu chehama dzeDassler muguta reHerzogenaurach. Adi, saiye wezvokwadi yemitambo, aigara achifunga kuti shangu dzemitambo dzemasikirwo dzinofanirwa kuva nemidziyo yakadaro, iyo inobatsira vatambi kuti vabudirire zvakanakisisa. Nokudaro, chinangwa chikuru chekugadzira ichi chitubu chezvipfeko chaifanira kuchengetedza umwe neumwe mutambi. Izvi ndizvo chaizvo izvo hama dzaitungamirirwa nazvo.
Uye, zvisingaiti sezvingaita sokuti, zvakashanda, uye Das zvishongo nemaruva akawana mukurumbira mukuru pakati pevatambi. Izvi ndezvikonzero zvekuti muna 1928, shangu idzi dzakatanga kutangwa mumitambo yeOlympic, iyo yakaitika muAmsterdam. Asi kare muna 1936 mumitambo yeOlympic muAmsterdam mutambi Jesse Owen, akafukidzwa mu "Dassler", akakwanisa kukunda mamiriyoni mana egoridhe uye izvi zvakaita kuti nyika isarangarire iye oga, asiwo shangu idzi. Asi nekuda kwemamiriro ezvinhu akaipa ezvematongerwo enyika muGermany muma30-40 uye yechipiri Hondo Yenyika inotevera, basa rekambani rakamira.
Imwe mushure mehondo, fekitari yekusona shangu Dassler, iyo yakanga yato panguva iyoyo yakatorwa nevaAmerica, yakatanga zvakare kugadzirwa kwayo. Kuvandudza firati, Adi Dassler yakagadzirirwa vaAmerica vatambi skates uye shangu dzemitambo kubva kumakumbo akare, baseball mabheti uye rubber chips, kubvira mumakore apfuura-hondo izvo zvakakosha pakugadzirisa shangu zvakange zvakakosha.
Muna 1948, hama dzakatanga kushanda zvakasununguka. Rudolf akava muvambi wekutengeserana kwePuma, uye Adi akadana simba rake, achitora syllable yokutanga yezita rake, Adidas. Panguva iyi chaiyo, nhoroondo yakadzidza nezvedzimwe nyeredzi munyika yekutamba mitambo nemitambo yakatangwa. Uyewo kambani iri pachiteshi chezvisikwa zvayo yakagamuchira yega yega logo. Vakave vakakurumbira kusvika nhasi nhasi mitsetse mitatu, iyo yakatanga kugadzirirwa kutsigira rutsoka mune zvemitambo sneakers. Kusvika iye zvino, iyi logo yakashandurwa zvishoma uye pamwe nemitsetse iyo is shamrock.
Imwe kambani yakangogadzirwa haina kuva piyona chete pakusikwa kwepamhando yepamusoro uye yepamusoro-soro, asiwo akakurumbira mundima yemashamba ekuzivisa. Uye kutanga kwezvose, nokuda kwebasa rakapedzana nevatambi vemitambo. Vanhu vekutanga vezvenhau Adidas vaiva mitambo yakadai semu Muhammad Ali naFranz Beckenbauer. Mukuwedzera kune nyeredzi idzi, nhoroondo yekusika kwekambani inogona kudada nehukama hwayo hwepedyo naDavid Beckham, Zin Zidane naRaul.
Adidas nhasi.
Nhoroondo yemazuva ano inotaura kuti kusvika pakati pezana remakore rechimakumi maviri, chiedza chacho chakanga chakabatanidzwa mukugadzirwa kwemapuranga chete emitambo, asi muna 1952 zvinhu zvose zvakachinja zvikuru uye nyika yakaona zvikwama zveAdddas. Izvi ndizvo zvakabetsera kambani ichienda kubva pamufananidzo wezvimwe chete zvechifukidzi. Muna 1963, yebhola yekutanga neAdhidas logo yakabudiswa. Asi makore maviri gare gare kambani, ichibatanidza mhando dzose dzemitambo yemitambo, yakatanga chikwata chembatya.
Kusvika iye zvino, kuumbwa kwekodhikanhatu zvitatu zveMitambo, Sport Sport uye Sport Style.
Sports Performance.
Anopa chimiro chakanakisisa, chinoshanda uye chemazuva kune vavatambi vakadai sevatambi vebhola, vatambi vebhasikiti, vatambi uye vatambi vematambo. Mumwaka wechando muna 2005, mukati meAddas line uye pamwechete nevakakurumbira muBrithani muStell McCartney, iyo yekutanga yekuunganidza mitambo yevakadzi yezemitambo uye yezoridzi yakabudiswa.
Sports Heritage.
Iyo inomiririra zvinhu izvo zvakachengetedza nhaka yechiratidzo sezvazvinogona. Izvozvi zvitsva zvakamutsazve zvikamu kubva kune zvakakurumbira zvikamu zvekare. Zvakawanda zvinokwaniswa zvinobhadharwa nekubatanidza zvinyorwa zvemazuva ano nekugadzirwa kwemazuva ano.
Sport Style .
Anogara achishamisika uye anotsanangura ramangwana mune mafashoni emazuva ano. Zvisikwa zvezvipfeko zvezvipfeko zvakatungamirirwa naJohn Yamamoto, uye pop diva weAmerica Madonna ndeye fan vakazvipira vemutsara uyu.
Nenzira, kwete nguva yakare kare musikana anozivikanwa weku hip-hop Missy Ellot akatanga kushamwaridzana kwepedyo neAdhidas, iyo yaisanganisira kusika kwemafashoni anoshambidza sexy chero nguva yeupenyu. Iyi yerineni yekupfeka yainzi Kuremekedza Mi.