Mukupindurwa nemafungiro matsva emafashoni, isu, vatengi, tinoparadzaniswa zvakaitwa mumapoka matatu. Iyi mafungiro epfungwa evangangodhura vatengesi inotsanangurira nhasi kusungirirwa kwemhando ipi neipi yakakura ye-multi-brand store. Bvumirana kuti pfungwa yekubatana inoumbwa nekunyaradza mupfungwa uye mumuviri. Uyezve, mutumbi unoda zvishoma kudarika pfungwa yekushanda kupfuura mweya. Zvisinei, nhasi isu tiri kuwedzera tichikurumidza kuchitoro kunotenga imwe shouse, shangu itsva, imwe jeans. Tiri kuedza kutenga zvinhu zvakakosha mumwaka uno panzvimbo ye "yekare", zvisinei, zvisati zvamboitika. Uye tinozviitira chete mweya.
Saka ikopi firati inobva kupi? Mutumbi wekuChirungu anozivikanwa, "mukadzi wokutanga wezvokupfeka masikati" Jenny Packham nenzira yakati akanyatsotaura kuti anotora pfungwa munzvimbo dzisingatarisiri. Imwe yemafungiro, somuenzaniso, yakagadzirwa mushure mekutenga antique dolly-ballerina pa ... mumatare. Asi nhamba yevane tarenda yomugadziri inosanganisira nyeredzi chaiyo dzepasi rose: Nicole Kidman, Mariah Carey, Cameron Diaz. Nenzira iyo, mutambi wemagetsi Cameron Diaz akanga ari mupfeko kubva kuna Jenny pamutambo we Oscar.
Vanhu vanobva mumugwagwa kuti vashongedze zvakanakisisa, vachivimba nemafashoni emafashoni kubva kumakwikwi enyika. Mugwagwa nepuramu - idzi mbiri dzenyika nguva dzose uye dzichikurudzirana. Kubva pane nyaya yakasiyana zvakakwana inoberekwa. Nhoroondo yekufambisa kwemafashoni emasangano. Iyi mafashoni matsva ndiko kuparadzwa kwekare. Kuti ugadzire chitsva, unofanira kusiya tsika. Iyi nzira inokurumidza uye naizvozvo havasi vose vanogona kuona kuitika panguva iyo inongowanikwa chete pamakwikwi. Maererano nehuwandu, iyi ndeye 10% chete yevatengi vose. Iboka guru ndiro 80%. Paanenge achigamuchira mafashoni matsva ashoma, haazombozvibvumiri kutowedzera. Vakasara 10% yevakadzi ndeavo vasingadi kuchinja chero chinhu pakuonekwa kwavo. Iwe uri weboka ripi?
Avant-garde fashion
Vafambi ve-avant-garde mafashoni, se phenomena we masikirwo epfungwa, vagamuchire zvinhu zvose zvitsva. Vari kutarisa zvisingaenzaniswi, zvidimbu zvisingawanzoitiki, zvinhu zvepamusoro-tech uye mutsva pamwe chete. Avant-gardalists vanogamuchira kushandiswa kwekodhi uye vanotenda nomwoyo wose kuti vanopfeka zvakaisvonaka uye vakanaka. Mukupfuura, kurova pfungwa dzisina kugadzirirwa dzevamwe.
Vanhu ava ndivo vokutanga kunzwisisa uye kugamuchira mazano matsva mumasikirwo, pakarepo pavanenge vachionekwa pachikwata. Vanofara uye vanochinja zvikuru chimiro chacho, vachiedza kusava ivo pachavo gore rapera. VaAvant-gardist vanogara vachitarisana nemafambisirwo emangwana uye vanofara kuedza pamusana pekugadzirisa zvinhu zvikuru. Kana iwe uri weboka iri, iwe uri mutengi chaiyo. Kune iwe hapana mazano, mitemo uye sampuli, unosika yako maitiro. Uye kwete zvake oga, kazhinji kuva muenzaniso wekutevedzera. Ndivo vatengi ava vanonyanya kufanana nemafashoni emagetsi, vanosarudza museki wavo. Vanogara vachionekwa uye, pose pavanenge vachiita, vanokwezva. Kushungurudzika kukuru kwavari ndiko kuona chinhu chimwechete kune mumwe munhu. Zvinhu zvakanakisisa zvigadzirwa zve-avant-garde ndezvikwangwani Comme des Garsons, Viktor & Rolf, Vivienne Westwood, Balenciaga, Kenzo, iyo inogara ichipa pfungwa dzinotyisa uye dzinokurudzira.
Nenzira, vanofarira chaizvo kupfeka zvakajeka maItaly. Chimwe chimiro chinowanikwa chechizvarwa chinowanikwa mukuratidzira mubasa revefashoni vakagadzira uye vanogadzira kubva kuApennines. Mumakumi emakore achangopfuura, ndiyo nzira yeItaly iyo inotungamirira basa rinotungamirira mukusika kwemaitiro edu emazuva ano. Ndiani asingazivi mazita a Prada, Roberto Cavalli, Dolce & Gabbana?
Moderate fashion
Vamiririri veboka iri vanoona mafashoni ekufambisa kwepfungwa, asi kwete pakarepo, uye zvishoma gare gare. Anenge zvose pret-a-porter uye ma-market-market marands anonyorerwa pane zvavanoda. Vakadzi, nhengo dzeiyo huru yefashoni yemunharaunda, inodarika 80%. Havakurumidzi kupfekedza mune zvitsva uye zvepamusoro. Vanonyatsocherechedza uye vanochenjerera kubata zvitsva zvinotyisa, vachifunga kuti ivo vakatanga kuedzwa nemamwe mweya yakashinga. Uye chete apo pfungwa yefashoni "inobva pamapurisa mukati mevanhu", itai nemwoyo wose. Zvakakosha kuti vatarise kumashure mumugwagwa uye vaone vakadzi vakapfekedzwa sefashoni uye zvakanaka sezvavari. Zvinonyanya kukosha kune zvinotarisirwa neboka iri revatengi zvinoenderana neAmerican style nemafungiro aro - mbatya dzisingagumi, dzakanaka, dzakanaka uye dzinotamba. Pakati pezvikwata zvaidiwa: Bill Blass, Calvin Klein, Donna Karan naHugo Boss.
Uyewo vakadzi ava vanogona uye vanongwarira vane mafashoni avo vanowanzoita zvekutengesa zvisiri izvo sezvinofanana neFrench fashion designers. Senguva dzose mavara, ndiani anogona kugara achirova zvakanyanya zvidzidzo. Kana kuti kuwedzera kunakidza kwepakutanga kwezvinhu zvakaratidzika zvakajairika, kwete imwe gumi yemakore iri kutora nzvimbo muvharobhe yemukadzi wese. Aya ndiwo ose mazita anozivikanwa mafashoni: Chanel, Christian Lacroix, YSL, Celine, Givenchy. Izvi zvinosanganisira mabhizimisi eItaly Valentino, Armani, anozivikanwa nekunaka kwavo. Mutevedzeri mumukadzi wemafashoni anoziva kuva akanaka, asi usatarise kusvibiswa.
Conservative fashion
Vadzidzisi vemitambo vanobvuma mitambo yakatarwa nguva uye miitiro yakajairika iyo yakareba yakave yakawanda. Vanoderedza ruvara, kuzvidzora uye nyore. Uye vanotenda nomwoyo wose kuti iyi ndiyo nzira yokupfeka! Mifananidzo yevasikana vemuzvikamu izvi haashanduri vheti yavo kwemakore. Uye kana vakasarudza kutenga chinhu chitsva, vanogona kutarisa mhando dzakasiyana, kana kuti vanofanana zvakafanana kubva kune mutsara wemuenzaniso mutsva. Kwavari, usasarudze zvikwereti zvakakosha, asi, kuumba chikwata chezvitoro, funga nezvechido cheboka iri revatengi.
Nenzira, hazvirevi varombo varombo uye vanoshayiwa. Ndiwo chete unhu hwavo. Ivo kamwe uye vose vanowana maitiro avo uye mushure mokumuchengetedza vakatendeka paupenyu hwavo hwose, vachiramba vakavimbika kune mumwe mufashoni, imwe pfungwa, yakatarwa nezvitoro. Mutsika, Finns inonyatsotarisa mukuona kwezvinhu zvitsva zvefashoni. Vagadziri uye vadzidzisi vezvipfeko zvekupfeka vanoshamiswa kuti vaone kuti muenzaniso iwoyo unogona kufarira chido chakasimba muFinland kwemakore manomwe. Kunyangwe mune dzimwe nyika "nguva yehupenyu yemafungiro emafashoni" inopfupika - makore matatu bedzi. Mugore rokutanga inofungidzirwa mberi-garde uye zvakakodzera zvakakodzera mapuramu uye zviratidzo zvefashoni, pane hupenyu. Mugore rechipiri, fashoni inotora kumigwagwa, uye vazhinji vanoedza kutarisa chaiyo. Kwegore rechitatu tinopedza kutenga nguva yekupedzisira. Maererano nehuwandu hwe10-80-10 (avant-garde - moderation - conservatism) zvikorekedzo zviri kuumbwa mumatoro akawanda akadaro seH & M, Mango, Top Shop, Marks & Spenser, C & A, Benetton, Zara, sOliver, Karen Millen.
Mukutaura, vakadzi vazhinji vanoziva kupfeka kuti vave vakanaka. Asi haasi munhu wose ane ushingi hwekuenda kunze mumugwagwa mune chipfeko chinotyisa. Pano, simba remufashoni - chiitiko chemashoko epfungwa. Zvakakosha zvikuru pavharobheti ndezera, hukama hwehutano, basa. Asi chinonyanya kukosha ndezvemamiriro ezvinhu uye huduku hwemweya. Unogona here, dzimwe nguva zvakakosha kupfekedza chinhu chakanaka chaizvo uye zvishoma kuti utyeke vanhu varipo?