Kwenguva yokutanga Elsa akazviratidza mune zvepurasitiki maratidziro mu 2011. Mushure mokunge akashanda muboka rake - akadudzira jaya-mitambo yemitambo Pink anenge makore maviri. Iko zvino zvichatora nzvimbo yevakasimuka vakapinda vengirozi dzaVictoria Vachivande Carly Kloss. Yeuka kuti mhando yakakurumbira yeAmerica haina kuisa chibvumirano nebasa iri rakakurumbira repurasitiki, sezvo rakabatikana zvikuru mumishonga yakawanda, uye naizvozvo zvakaoma kuti rizadzise zvizere zvaro pasi pesungano neVS.