Uye kunyange zvazvo zuva rechiremera rokuberekwa kwemafirimu eItaly (mune maonero evanyori vezvinyorwa zvemafashoni) musi waFebruary 25, 1951, apo fashoni yekuratidza yaGener Georgini (Giorgini) yakarongwa muFlorence, izvi hazvirevi kuti Italy yakanga isina dzimba dzemafashoni kare.
Imwe yezvigadzirwa zvekare zveItaly ndiyo imba yaGucci, iyo nhoroondo yakatanga kure ne1921. Asi kubudirira kwechokwadi kweimba iyi kwakatanga muna 1947, apo bhagi rine bamboo rinotakura, rinogara rakasvibiswa uye rinozivikanwa kunyange ikozvino, rakatanga kusunungurwa. Mushure mezvo, mazita e-suede moccasins ane tsvimbo yakasimba uye yakagadzirwa nemicheka yakarembera yakasimba yakasimbiswa, Jackie O bhegi rebhegi rakasikirwa naJackie Kennedy (mudzimai weMutungamiri John F. Kennedy), ruvara rwechirikasi Flora, iyo Hollywood inoratidzira Grace Kelly yaida kupfeka, uye iyo kambani pachayo yava imwe yekutanga kubudisa zvinhu zvinotengesa munyika. Uye nanhasi chiratidzo cheGG (mavambo aGuccio Gucci, muvambi weimba) chiratidzo chechiratidzo, chiratidzo chekudzwa. Uye tichifamba mune imwe nguva, imba yaGucci inowanikwa mumusika wefashoni accessories kwete chete nemabhegi, asiwo neine mutsara wezvinonhuwira, zvishongo, shangu, uye kunyange zvivharo zvefoni.
Imwe yezvinyorwa zvekare zveItaly ndezva Prada . Nhoroondo yaro yakatanga zvakare muna 1913 nekuvhura kwechitoro chiduku kutengesa masutukesi uye zvikohwe muMilan. Kuumbwa kweiyo imba yakashongedzwa kwakatanga mumakore makumi manomwe, apo muzukuru wemuvambi weMucuca Prada akatungamirira kambani uye bheti pamutambo wepamusoro, achibudisa kusanganisa kwekusvigwa kwemashure emvura muna 1985, uye muna 1898 - chikwata chekugadzirira-kupfeka nguo. Pari zvino, kune Prada mabhizimusi pasi rose, uye bhegi rine iyi logo ndiyo chisarudzo chisingawanzogadziriswa chemukadzi akabudirira.
Imwe fashoni imba, iyo yakasimudzirwa kumasikirwo Olympus yakatanga nekukunda kwe mwoyo yeNew Yorkers - imba yaBrion i. Mushure mezvose, zvakanga zviri muimba ino, chaizvoizvo, kuti pfungwa yemazuva ano yemafashoni yakagadzirwa. Kubvira pakutanga kwechiratidzo ichi, varume vakagadzirirwa kubva kuna Brioni vakaitirwa varume vanobva kumasangano makuru (iyi suti yaiva sutu yakasungwa yaJames Bond). Uye pakati pevatengesi veimba ino panguva dzakasiyana-siyana vaiva vanhu vakadai saLuciano Pavorotti, George Bush Jr., Nelson Mandela, Robert Kennedy naRudolph Giuliani. Zvechokwadi, iye zvino imba ino ine mutsara wezvokufuka zvevakadzi, asi imba pachayo ichiri kunyanya kuisa pfungwa kune varume.
Asi kana, kunyange Hondo Yenyika Yechipiri isati yasvika, maAmerica vashanduri vakanga vasina kunyanya kuda basa rekugadzira Salvatore Ferragamo, ipapo kukunda kwaBrioni kwaisazova kunoshamisa uye kunoshamisa. Mushure mezvose, ndiye aiva wokutanga akapinda mumusika weAmerica nemabasa ake akasiyana-siyana semhando dzeshuva pachikuva uye shangu dzakagadzirwa nemaoko. Vakawanda veredzi venguva iyo vakanga vakapfeka shangu dzake. Uye mwanasikana wake uye anotsiva, Giovanna, muna 1959, zvakare akatora chikwata chembatya. Iye zvino zita rokuti Salvatore Ferragamo rinonyatsobatanidzwa nechisungo chisina kuchena uye chakanaka, asiwo nemutsara wemabhegi, magirazi, zvinonhuwira, zvishongo zvechilika uye zvipfeko zvezuva rimwe nerimwe.
Mukurwisana nemamiriro evanhu ava magamba emhizha yemafashoni, zvitsva, zviduku, asi kwete zvigadzirwa zvepamusoro zvinowedzera. Vanonyatsoda nyeredzi dzeHollywood, zvinoreva kuti nyika yose inofara navo. Inoshamisa workaholic Giorgio Arman ndakasika chimiro chakanaka nechimiro che "kufamba pamucheka mutsvuku". Anobereka zvose: nguo, shangu, haberdashery, zvinonhuwira. Uye pasi pesungano ne L'Oreal, ane mutsara wezvinonhuwira zvakakurumbira, zvinonhuwira uye mvura yevasine Armani.
Gore ra1980 rakaratidzwa nekuvhura kweimwe kambani, iyo yakakurumidza kutungamira mukugadzirwa kwechikamu chekupedzisira, kusimbisa mazamu ose emufananidzo wechikadzi, zvipfeko - Versace . Muvambi waro aiva mufashoni wefashoni Gianni Versace, uyo akafa zvakashata muna 1997. Apo mukuru wekambani aiva hanzvadzi yake Donatella, ipapo pakati pezvikwata zveimba ino yakaonekwa mitsetse yevanhu, zvipfeko zvehupenyu hwese hwezuva, zvigadzirwa, uye kunyange mudzimba wechipfiguru zvekambani yepamusoro. Mukuwedzera, kambani ino ine hofisi yayo yepamusoro pamhenderekedzo yeAustralia. Asi iyo yakakurumbira brand chigadzirwa chekambani iyi kwemakore mazhinji - magirazi eVersace.
Mucheka, nyeredzi yakasviba, inguvo yeputi-yezvipfeko - izvi zviratidzo zvekuberekesa kubva kuDolce & Gabbana zvakaputika mafiristiro munyika muma1980. Icho chikuru uye chimiro chezvipfeko zvinobva mumba ino isanganiswa kwete kwete chete, asiwo maitiro, maitiro, kunyange eras. Uye panguva imwe chete, zvipfeko zvavo zvose zvinogara zvichitarisa kunaka kweItaly. Muna 1993, nokuda kweMadie's Girlie Show Tour, zvipfeko zve1500 zvakaitwa kwenguva refu yemwedzi miviri, uye yakawanda yezvigadzirwa zvakasikwa uye dzakapedzwa nemaoko. Gore negore, kambani iyi inopa kuvanhu vose nezvemashumi gumi namatatu. Uye izvi hazvisi zvevakadzi chete uye zvipfeko zvevarume, asiwo zvemarudzi ose ezvokushandisa, magirazi, zvinonhuwira, zvishongo.
Imwe imba yeBraccialini , iyo, chaizvoizvo, yakakwira kubva kumusangano muduku wekusika uko mabhegi akasikwa, akafukidzwa nemicheka yakajeka uye yakavaraidza uye inobudirira mazano, iye zvino ndiye mugadziri wezvokudya zvevakadzi: mahomwe, magirazi, maziso, shangu, magirazi, mabhegi. Icho chiri pasi pechinhu ichi munyika yezvipfeko zvefashoni yemhando dzakasiyana-siyana uye dzisiri dzemazuva ano - nenzira yehove, matefoni, mabhazi, motokari.
Iyo yakasimba uye isingashanduki Santoni style kwemakumi makumi emakore yakange yakasikwa nekupenda neruoko rwezvipfeko zvaro zvepamusoro. Uye gore chete, hapana kupfuura mabhiriyoni maviri ehombodo dzechigadzirwa ichi anouya kutengeswa. Kunyange zvazvo nzvimbo iyi inofarira kambani iyi isingagumi. Kusvika iye zvino, hazvirevi zvishongo zvepamusoro chete, asiwo zvikwama, mabhanhire, mabhegi nezvimwe zvinhu zveganda.
Kubwinya uye kushandiswa kwevatenzi veItaly nhasi chiratidzo chekunaka kwakanaka. Italy yakakunda kwete chete makororo enyika, yakakunda mwoyo yedu newe, kuva mutevedzeri wepamusoro (uye kune dzimwe nzvimbo uye kumusoro) yeParis. Heino ivo, iyo yakanakisisa mitambo yeItaly.