Nhoroondo yechiratidzo.
Tanga kukuudza nyaya yemuchina waMax Factor, kutanga kwezvose, mushure mekunge akuziva iwe ne "baba" vechinhu ichi chezvizoro, naMa Max Factor pachake (zita rechokwadi Maximilian Faktorovich). Tenzi wevakadzi vanozvigadzira uye iye akatanga nheyo iyi akaberekwa musi waAugust 5, 1872 muguta reLodz (iko zvino inharaunda yePoland yezvino) Empire reRussia. Pazera remakore gumi nemasere, remangwana "baba vezvipfeko zvemazuva ano" vakagadzira basa rekuveura misoro. Zvadaro ndakawana basa muhutano muimba ye opera, ikoko kunze kwekusarudzwa kwema wigs kune maitiro aaiita mubhizimusi uye mazamu. Kutenda kwokuti vateereri muMax's make-up vakaita pamberi pamambo pachake, vatongi veRussia vakataura nezvake zvakanyarara. Nokudaro, akapiwa nzvimbo yeimwe nyanzvi mune zvipfeko paimba yamambo yaNicholas II uye muiti wezvigadzirwa mumatambo emambo, kwaakabvuma ndokupa basa iri kwemakore mapfumbamwe. Nzvimbo yake yokutanga yekutengeswa kwezvipfeko akakwanisa kuvhura muna 1895, muRyazan. Makore gumi gare gare, Max Factor, pamwe nemudzimai wake, mwanasikana uye vanakomana vaviri vakatamira kuAmerica.
Nguva refu igare America, yakararama Hollywood.
Uyezve, nhoroondo yezvisikwa zvekodhi yezvigadzirwa zvakagadzirwa kunze kweMambo weRussia. MuAmerica, Max Factor akakwanisa kuzarura hombe duku, uko zvinhu zvikuru zvaive zvipfeko, zvinonhuwira uye wigs. Asi munguva pfupi Chiitiko muhupenyu chakanga chakamirira mhepo chaiyo yerima: mudzimai wake akafa, uye nekuda kwekubiridzira, akarasikirwa nebhizimisi rake. Asi izvi hazvina kumisa "baba vezvigadzirwa zvemazuva ano" uye kare muna 1908 akatamira kuLos Angeles. Yaiva ipapo iyo panguva iyo indasitiri ye cinema yakava yakakura mukududzirwa uye nepamusoro pekugadzirwa kwayo. Achishandisa izvi, Max Factor akazarura dare rake nguva dzose pedyo ne studio apo mafirimu acho akaiswa mafirimu. Uye haana kurasikirwa nazvo zvachose. Vongai neruzivo rwake rwekuita uye nharo dzakanakisisa dzomusikana wechirongwa chekuita izvo zvaakatenga, vakatanga kutaurirana naye pamusoro peiyo inofanirwa kuva iyo yakarurama yekugadzira firimu pamberi pekamera, nokuti kugadzirisa kwakagadzirirwa kumitambo kwakanga kusina kunaka zvachose. Muna 1914 Max Factor akava mugadziri wekugadzira mutsva kwekudhiridzira mu cinema. Yaiva yakasangana nechiso cream yakagadzirisa maruva ayo. Iyi kamufa yakakosha zvikuru neveHollywood vateereri vakadai saFatti Arbakl, Charlie Chaplin naBaster Keaton. Ndokutenda ichi Max Factor akawana nzvimbo yehutano. Pamwe chete nekufambiswa kwemafirimu, bhizinesi raMax rakagadzirwa zvakafanana. Muna 1918, akaumba "ruvara rwemhando" yakasiyana-siyana mukugadzira, izvo zvaisanganisira kusanganiswa kweganda nemavhudzi uye mavara eziso.
Oscar-kukunda zvipfeko.
Iko kare muna 1928 Max Factor, pamwe nevanakomana vake, vakagadzirisa pavara pevara rezvipfeko. Ichi chaiva chikuru pamwe chete nekuonekwa kwaHollywood yemirazi mafirimu. Achitenda kushandiswa kwake, Factor yakapiwa Oscar nekuda kwekuita kwake kukurukudzirwa kwemafirimu. Uye yakava kusakosha kukuru, apo nhau inoyeuka kuti Oscar akapiwa zvipfeko. Vivien Leigh, Clara Bowe, Betty Grable vakava vatengi nguva dzose ye "Pope Cosmetics". Asi kunze kwenyeredzi, Factor's cosmetics ingashandiswa nevamwe vakadzi vose, nokuti zvipfeko zvake zvakatanga kutengeswa muAmerica yose.
The salon yokutanga muHollywood.
Mushure mechinguva Chiitiko chaidiwa kuwedzera bhizinesi rayo. Kusvika pakuguma uku, muna 1935, akazarura salon yachichinzi yainzi "Hollywood Studio Makeup yaMaxim Factor." Chinhu chinokosha chemu saloni chaiva kuvhura kwemahofisi mana anokosha, akaiswa pachirevo che "Color Harmony": bhuruu yebhuruu - blondes, ruvara - redheads, pink - brunettes, peach - "brownies". Mu saloni iyi, Factor yakagadzira "Special Calibrator" inokosha, iyo, iyo yaipfekedzwa pamusoro wemukadzi, inogona kuzarura zvese zvakashata zviri mumeso. Mushure meizvozvo, nekubatsira kwekugadzira, vanonyatsovanzwa. Chirevo chikuru chezvipfeko Max Factor chaive mutsara uyu: "Zvigadzirwa zve nyeredzi uye iwe."
Innovation mubhizimisi.
Muna 1938 Max Factor akafa. Panzvimbo pezvo, guru guru rezvigadziro raitungamirirwa nemwanakomana wake mukuru Frank, uyo akachinja zita rake kuti Max Factor, Jr .. Ndiye iye uyo muna 1946 akagadzira chigadzirwa chitsva cheterevhizheni. Mushure meizvozvo, pakanga pane zvitsva zvinoshandiswa pakutsvaira mvura, zvipfeko zveunyanzvi hwemuviri, mabhesi emitsipa, mirusi yejoka, tubhu nebhurosi yemitumbi, nheyo dzemvura yechiso uye nezvimwe zvakawanda. Zvose izvi zvakagadzirwa pasi pechiratidzo chinodada chechina chaMax Factor.
Icho chikuru chetsetsetter.
Muma1950, mifananidzo-mifananidzo nemagazini yemafashoni zvakaonekwa. Nokuda kweizvi, Max Factor akasunungura mararamiro akasiyana-siyana ekugadzira zvipfeko, izvo zvakabva zvangova hukuru hukuru hwemafashoni emafashoni ekugadzira muma 60s. Pano unogonawo kusanganisira eyelashes echokwadi, mafuta ezere, mascara asina mvura. Muma70s, kambani yakagadzira mararamiro ezvisikwa zvekuita-shades, izvo zvakare zvakava chimiro chechirevo chenguva iyoyo.
Max Factor nhasi.
Kusvika iye zvino, nhau yaMax Factor haiperi. Kutungamirirwa nemakore makumi mapfumbamwe ane ruzivo, kambani inoramba ichinakidzwa nehupenyu hwemu mutungamiri munyika yose mukugadzira zvipfeko zvinoshongedza. Mukugadzirisa kweiyo marashi ose technologies echangobva kuwanikwa anosanganiswa neklassical kunaka. Iyo inozivikanwa mumagazini "Voyage" inonzi zvipfeko zvechirongwa ichi chimwe chezvinyanya kuzivikanwa mumutambo wemakwenzi anozivikanwa anozivikanwa pasi rose. Uyewo Max Factor iye zvino ndiyo inonyanya kuzivikanwa muHollywood yemazuva ano. Uye chirevo chemazuva ano che brand brand chaive mutsara: "Max Factor vadzidzisi vanokurudzira!". Nenzira, mukukudza kwe "baba vezvipfeko zvemazuva ano" naMa Max Factor paHollywood Walk of Fame, nyeredzi yakaiswa, iyo inogadzira mararamiro ekuzodza chiremera chikuru.