Uye panguva imwechete ndinoda nguva iyi kuti ive duku zvikuru munhoroondo yepasi rose yeL`Oreal.
"Handimbofi ndakava mupfumi," Eugene Schueller, muvambi weL`Oreal, akambotaurwa zvakashata. Asi iye haana kutenda mazviri iye pachake. Ndokusaka ndakaramba ndichishanda nesimba. Uye chii chatinoona nhasi? L`Oreal - kambani yemazuva ano yezvigadzirwa zvinomiririrwa munyika 130 nevashandi 63 000.
L`Oreal
Rimwe zuva, Eugene Schueller, nyanzvi yemakemikari wechidiki, mubatsiri we laboratori paCentral Pharmacy muFrance, akauya kumba ndokuwana mukadzi waLouise achichema. Chikonzero chechirwere chacho chaiva kushanyirwa kune vabati vehodzi avo vakashandura kuvhara kwevakadzikadzi mumusote wewasi (pasina kuwedzeredza!). Murume wangu akanga asina chakanaka kunze kwekupikira kuti aumbe pepa yakaisvonaka munyika nokuda kweaidikanwa. Mumazuva iwayo, vakadzi vazhinji vakaveura vhudzi nemishonga yemidziyo - henna uye basma. Izvo, chokwadi, haina kupa zvakasiyana-siyana mumumvuri. Uye akazadzisa chinangwa chake: muna 1907, zvichienderana nekutsvakurudza kwakanyatsonaka uye kunorwadza kwekemikemikisi, yekutanga yakagadzirwa nevhudzi dhayi, iyo yakanzi "L'Oreal," akaberekwa.
Louise aifara, uye Eugene, akafuridzirwa nemugumisiro, akatakura zvisikwa zvake kuenda kune anonyatsoziva.
Uye zvino?
Paints L`Oreal - kambani yezvipfeko zvemazuva ano iri kuwedzera kukurumbira kwete muFrance bedzi, asiwo kupfuura. MuItaly, chibereko chinowanikwa muna 1910, muAustria - muna 1911, muNetherlands - muna 1913. Kuwedzera - USA, Canada, England, Brazil ...
Schueller akanga asiri mutungamiri akanaka chete uye musangano, asiwo mutengesi uye mutengesi. Anotsigira kuparidzirwa uye mutsara, anouya nemashoko ekutsvaga uye nziyo dzekukurudzira, anoita zvakasiyana zvezviito zvevatengi ...
1929 yakaratidza chiitiko chechipo muhukodhi hwekunaka - Eugene Schueller akaumba mazano ake okutanga ekudzikisa bvudzi, achizarura chakavanzika che platinum blondes. Migumisiro yebasa rinorwadza yakaitwa muchigadzirwa L`Oreal Blanc. "Imhizha huru iri mubhodhoro iri! "Rimwe zuva mamiriyoni ebrunettes achange ava kuda kuve blondes," akadaro Schueller, ane chivimbo chokuti akasika pfuma chaiye. Uye munguva pfupi iri pfupi michina yefirimu icharatidza kuti yaive yakarurama: muna 1931 muHollywood premiere yefirimu "Platinum Blonde", iyo nyanzvi huru-iyo yakakurumbira yemuAmerica, nyanzvi yefirimu uye chiratidzo chepabonde chema1930 - Jean Harlow akanga ari kupofumadza. Saka, nyeredzi dzeHollywood dzakasununguka mafashoni kune zvisizvo. Muchifukidzo chekuveura bvudzi pfupa rekudzivirira L`Oreal Blanc rinobudisa kunzwa kwechokwadi!
Pakavamba kwemakore makumi mana muboka reL`Oreal - kambani yezvinoyevedza zvemazuva ano, vanhu vanopfuura chiuru vaishandiswa. Akashanda mubhizinesi remhuri uye musikana muduku weEugene - Lillian, uyo pamazuva ezororo akaisa mavara pamaflakoni nepende uye lotions.
Pashure pezvose, ndinofanirwa nazvo!
Iri shanduro yakatanga kushandiswa muUnited States mukududzira kwemavara emvere L`Oreal Preference muna 1971. Musikana ari muchitarisiko akati: "Ndinoshandisa pende yakadhura, nokuti ndinofanirwa." Zvakaoma kupopotedzana, handizvo here? Nhasi, shanduro ine zvishoma yakashandiswa inowanzoshandiswa: "Pashure pezvose, iwe unofanirwa!" Mashoko aya airemekedzwa achitaura nevakadzi vakakurumbira venyika vanobatanidzwa mune zvekutengeswa kweL`Oreal - kambani yezvinogadzirwa zvemazuva ano.
L'Oreal Paris zvigadzirwa ndezvisingakwanisi kukwana kunaka kwakakwana.
Nhoroondo dzezvinyorwa L`Oreal:
1907 - yakagadzirwa nedye yekutanga yeAureale yebvudzi ine yakagadzirwa nedheti.
1929 - pfupa yekutanga yebvudzi L`Oreal Blanc inoratidza chakavanzika che platinum blondes.
1966 - Kuyeuka mvere dzemavara ekushandiswa kwemusha.
1972 - kutanga kweElseve mararamiro emitambo nekutanga shampoo inotarisira vhudzi nemagumo ekuparadzaniswa.
1982 - kutangwa kwezvikamu zvekutarisana nehutano hweKutendeseka (ikozvino Dermo-Expertise).
1995 - Revitalift gamma, yakagadzirirwa kurwisa zviratidzo zvekwegura pasina kupindira kwekuvhiya.
1996 - shampoo inotarisira Elseve ne ceramid.
1998 - Mvere dzvudzi Zvakanaka Creme ne ceramid uye mapuroteni.
1999 - lipstick Riche Riche.
2000 - Shampoo yeElveve yevhudzi dzevarume.
2005 - kubudiswa kwevarume varume vezveri line.
2006 - revolutionary bezmiamachnaya pende yevhudzi Yakakosha Creme Gloss, iyo inopa zvakakwana shading ye gray gray.
2006 - lipstick Ripe Riche Nyaya Zvinyorwa.
2007 - Gamma Derma Genesi kuchengetedza ganda pamasero.