Mafambiro ezuva rinotevera ndiwo masuo e-fluorescent space, ayo Andrei Kuppuzh akamboporofita, uye kwete kunyange mbatya dzakagadzirwa nemanotkans. Nhasi, maererano nemafambiro epanguva inotevera, izwi rokuti "eco-friendly" rinowedzera inzwi. Uye kutonga nehuwandu hwevakagadziri uye mabhuku anonzi "eco-mode", iyi mangwana inenge yasvika.
"Chengetedza ramangwana redu!" - izvi zvinenge zvichinyanya kushandiswa kwemaitiro matsva. Izvo zvakaitwa neEurythmics band muimba yavo yakaoma kupfuura makore gumi akapfuura yakazosvika kune vanhu vakawanda vanofadzwa-vafashoni - avo vaisarudza kuvhara mink pamusoro pezvikwata kupfuura pane imwe nzvimbo musango. Kana iwe uchitarisa nhoroondo yemafashoni, ipapo maitiro ose matsva nguva dzose anowirirana nezvimwe zvinyorwa kana pfungwa. Ichokwadi, mafashoni uye zvishongo zvinoenderana nemanzwiro aya hazvina kuenderera mberi zvakare: zvipfeko zvaisava chinhu kunze kwemufananidzo. Zvinoratidzika kuti nhasi chete mods inogumira "kutora". Mamiriro acho akazosiyana zvakasiyana: zvipfeko zvekuona zvepamusoro eco-mahara uye hatso hazvikwanise kusiyana nenzira ipi neipi kubva kune avo vasingatarisiki "vashandi" pamwe navo mu-hangers. Nokufananidzwa nevanhu vakapfuma zvechokwadi avo vasingazomboratidzi madhayamondi avo kuratidzwa, vateveri ve eco-zvipfeko vanozvininipisa. Jeans yavo yakanakisisa, yakashongedzwa nerubatsiro rweimwe chibage, ndiyo inonyanya kushandiswa yemwaka, asi ivo chete vanoziva nezvazvo.
Chinokosha chekufananidzira kwema-ecco haisi mutsva kana kuti mavara. Kazhinji, kuonekwa kwezvigadzirwa zvakagadzirirwa hazvikoshi. Zvinonyanya kukosha ndezvokuti zvinogadzirwa sei. Nokudaro, mafashoni-ecologist (hongu, pane dzakadaro) kunyange ane mitemo yemitemo. Hazvisi zvakaoma kufungidzira kuti chikuru chavo ndechokushandiswa kwezvishongo chete kubva kuzvinhu zvakasikwa zvekugadzirwa mumiti. Kunyanya ruvara ndeye hemp: haifaniri kutora fertilizer uye inowedzera nyika. Mukati unoenda nezvinhu zvakadai sekotoni, mvere dzemakwai, firk uye mbatya. Zvichida, sechinhu, unogona kushandisa zvishandiso zvakare, saka uchengetedze nyika kubva kumarara. Ganda nehuto, pasinei nemhuka yavo chaiyo, zvinorambidzwa. Panguva imwecheteyo, vatengi ve eco-vekushongedza vanotarisa zvakanyanya: makwayana, ayo eco-charfarks rimwe zuva, anofanirwa kudya zvokudya pasina kuwedzerwa kwemakemikari, uye minda iyo kupfeka uye shati "kukura" - hazvizivi mishonga inouraya (masangano ezvakatipoteredza anogadzira mapepa ezvarambidzwa uye anogamuchirwa gore negore chigadzirwa chokupfeka zvinhu). Uye kugadzira zvipfeko zvakakwana zvezvisikwa, kana zvichigadzira, kodzero dzose dzevashandi dzinofanira kuonekwa.
Izvo zvakaoma kuziva iyo eco-style boka mune chitarisiko. Zvichida, saka, vashandi vefashoni vehutano hwepasi vanowanzotaura ivo pachavo mune dzimwe nzira. MuParis, somuenzaniso, gore negore yeEthical Fashion Show inobatwa - Week of Ethical Fashion. Mukuwedzera kune zvisikwa zvetsika, mukati megadziriro yeSvondo pane sangano rezvesayenzi panyaya dzezvakatipoteredza uye makirasi evanhu vaduku, pakati pavo iye zvino ndivo vakasika zvikuru eco-nguo. Kana iwe uchitaura kune mabhuku avo, pamwe chete nemabloggi evanotarisa uye nekunzwira tsitsi, zvinonzwisisika: kuenda kune zviitiko zvakadaro kwavari zvakangofanana nekupinda mumitambo yakakura yemimhanzi - basa rinoshamisika uye rinofambira mberi. Sezvo mutemo, eco-zvitsva hazvisi zvakasiyana nenzira ipi zvayo kubva kumapfekete edzimba. Vane zvinyorwa zvidzinza zvishoma, zviduku zviduku zvisingasviki, zvakawanda zveflakisi nekotoni uye zvachose hapana ganda uye huto hwepanyama. Ichokwadi, dzimwe nguva vagadziri vanodzingwawo uye vanoregererwa kumapurini nastoyaschihaborigens, vakasungirirwa nehombodo, mashizha uye mbatya.
Kufanana neEthical Fashion Show kusvibisa - EarthPledge's Future Fashion - iri kuitwa muNew York, mukati mekugadzirira kwevhiki. Chinhu chinoshamisa kwazvo ndechekuti vatungamiri vezvisvibiso, vatsigiri vemafungiro ehutsika kune zvakasikwa, vakavaka chikwata kubva pamatanda matsva akachekwa pakupedzisira kuratidza. "Chikwalk chakaita sechinyatsobudirira kwazvo, kwaiva nokunhuwidza kwemasiteri muimba yacho, kunyange zvazvo mienzaniso yakaramba ichigumburwa pamusoro pekusawanika, kusingaremekedzi kwemuti," anonyora Laura Mesiya, munyori wenyaya ye styledash.com. Zvisinei, zviitiko zviduku zvakadai hazviiti zvishoma kuti zvive nekutora chikamu muAfrica Fashion nyaya dzemufashoni wemafashoni.
Kwemwaka unotevera, mamwe eco-mamwe mapoka akaiswa pakati paMarni, Michael Kors, Yves Saint Laurent naElettra Wiedemann - chigadzirwa chakagadzirwa nemwanasikana wechitarisiko Isabella Rossellini.
Nenzira, iyi haisi yekutanga iyo "nyeredzi" vana vanozviwana pabasa rakadaro rakarurama. Chinyorwa che "green" chakakurumbira chakave chakanyorwa pane Stella McCartney, uyo akaunganidza, kunyange pamasikirwo emadzitateguru - muenzaniso wakanaka we ecomode. Pakutanga kwebasa rake, Stella, nekuda kwezvaaidavira, akaramba kutungamira mutambo wevakadzi paGucci House, sezvo chiziviso chacho chakakurumbira pamatehwe ehombodo neshangu. Asi bhenekeri yake ndiyo yekutanga yekuona sangano rakasimba uye risina kukodzera sePETA (People for Ethical Treatment of Animals). "Maitiro" uye Svondo reMafashoni rakafanana haisi iyo nzira chete yekuudza nyika nezvemazano avo anofambira mberi.
Pamwe chete navo, vagadziri nevamwe vanhu vakasika dzimwe nguva vanoronga zvikwata zvakakosha kana kubereka "agitational" zvokupfeka uye zvigadzirwa. Semuenzaniso, imwe nguva yapfuura, huputi hwakanga hwakapoteredza zvikwata zvekugadzira mapafu Apua Hindmarch, iyo yaiva nechokunyorwa kwekuti Ini Handiri Purasitiki Bag ("Ini handisi purasitiki"). Kutenga bhegi, vagari venyika vanoziva kuti vakaramba kushandisa zvikwama zvepurasitiki zvinokuvadza zvakanyanya. Chokutanga, mumutsara, mapikicha ane nyemba dzakadaro akaonekwa, ipapo mitsetse mikuru yakasungirirwa shure kwe "non-plastiki accessory". Titevera mutauro weChirungu, wekodzero yedu Alena Akhmadullina akaita shanduro yake ye "tsika" bag. Shanduro yake yainzi "Nyika yakachena". Maererano nezvakaitika kune vashandi veBritain, vashandi vakabudisa bhegi Ahmadullin edition shoma, nokudaro vachigadzira mhirizhonga pamusoro payo, uye vakatengesa zvigaro paMillionaire Fair ye € 3,200.
Zvinyorwa pamabhegi uye T-shirts - nzira yakanyanyisa kuratidza pamusoro pako. Vapikisi vechokwadi vanosarudza zviito zvakanyanya zvikuru. Sangano rakataurwa pamusoro apa rePETA rinoonekwa seine muvengi anokwikwidzana weganda, furhu uye maitiro. Vamiririri varo vanobvarura mafashoni, kutinhira mabhanhire, vodurura pepa kune vadzimai vemahombe emagetsi uye vanozvibvumira kukanda zvingwa paAna Wintour, mupepeti mukuru weAmerica Vogue, nokuti haadi kurasa huni.
Sezvo mafashoni-vatsigiri vezvakatipoteredza vanoti, hazvidikanwi kuti "pfuurira mberi nenzira yakarurama" uye kuchengetedza nyika, kuchengeta mitemo yose. Nokuti kutanga, zvakakwana kuti urege kupfeka zviko nehuto. Vaya vasina mukana wekutenga "zvigaro zvekukwirira" (muRussia zvinogona kungorayirwa chete kuburikidza neInternet), zvakakwana kusarudza zvinhu zvakabudiswa munyika yako, uye zviri nani muguta, iyo, inowanzo, zvakare, yakaoma zvikuru .